Resume

​Instagram, 2021 

• Drove product teams across three orgs to pivot goals and metrics for future Metaverse media strategy after failing to validate product assumptions over 2 months of rapid research using surveys, in-depth interviews, and media analysis to understand consumer and creator audiences across apps.

• Led iterative usability testing and qualitative feedback for launch of Horizon Worlds media sharing feature resulting in 3% increase in user engagement. 

• Informed privacy policy and features for new product launch and identified privacy a key principle for future product development based on user feedback and privacy best practices.

• Scaled research efforts by establishing a rolling research program to conduct evaluative research for new experiences on two apps.

• Strengthened team culture by crafting onboarding documents and syntheses of past research. 

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Portal, 2020 

• Managed one direct report, created research headcount plan, and got stakeholder buy-in resulting in a 300% increase in research team size. 

• Developed insights-driven framework for jobs-to-be-done that drove creation of the team’s mission, vision, and strategy. Identified 7 new product features that shipped for the Portal for Business launch. 

• Informed market positioning and client partner strategy for product launch utilizing competitive analyses, small business market segmentation, and in-depth interviews during alpha and beta product release. 

• Published monthly “World of Work” internal newsletter for all B2B stakeholders to socialize research POV and supporting insights from related UX, data insights, marketing research, and customer experience teams.

• Collaborated with hardware research team to integrate research throughout product, design, and QA processes in the team’s product development guidelines.  

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Oculus, 2018

• Led Rift S (VR headset) UX research and coordinated research roadmaps across hardware and software researchers to inform Rift S product launch. 

• Established qualitative and quantitative UX metrics framework to inform go/no-go launch decision for Rift S. Evolved framework into a UX health scorecard and scaled its adoption across four AR / VR research teams.

• Conducted generative user journey studies and evaluative usability testing for Rift Home, resulting in a redesigned new user experience, improved user sentiment, and increased product engagement. 

• Acted as Lead for Mobile System UX, prioritizing research efforts across 7 product managers to launch a new system UI designincluding innovations in multitasking, PC connectivity, and hand tracking as an input. 

• Instituted framework for general computing to support 5-year vision for AR and VR hardware/software development at Reality Labs utilizing digital ethnography.

• Facilitated knowledge sharing across user research, data insights, customer experience, and marketing insights functions through weekly research roundtables and quarterly insights summits to inform product planning.